Margot Roolant
Creative Producer
London Just Around the Corner
FILM FOR DIGITAL AWARENESS CAMPAIGN
SCOPE : FILM PRODUCTION
PRODUCTION ASSISTANT
- - -
PRODUCTION - TRS Brussels
AGENCY - TBWA / Tequila Brussels
CLIENT - Eurostar Group
THE MISSION
Eurostar revealed travel time to London would be less than 2 hours - TBWA translated this brief as "London is just around the corner".
THE SOLUTION
We created a viral movie where you witness a surreal car crash between a Belgian and a London taxi. This film directed visitors to a website where they could support either of two taxi drivers from each side of the pond to learn more about the Eurostar offer via an interactive experience.
AWARDS
IMC - Integrated Marketing Communications European Awards 2008
Gold / Integrated Communication
IMC - Integrated Marketing Communications European Awards 2008
Silver / Innovative Idea or Concept
PHOTOS
THE FILM
CCB Shortlist Websites & Microsites + Grand Prix Integrated Campaign The mission: With the Eurostar London is now just 1h51 away. TBWA translated this brief as "London is just around the corner". I worked on the digital awareness campaign. Solution: We created a viral movie where you see a surreal car crash between a Belgian and a London taxi.