Strength & Beauty
CORPORATE COMMERCIAL
SCOPE : PROJECT MANAGEMENT / FILM PRODUCTION
PRODUCER & DIRECTOR
- - -
CLIENT - Intergems Claes Group
DP - Thomas Buelens
SFX - sprl Olivier de Laveleye
POST PRODUCTION - PixMix
SPECIAL THANKS TO BFC RENTAL
THE PROJECT
Celebrating 100 years of InterGems Claes Group and the grand opening of their new headquarters — a brand film I concepted, produced, and directed.
A lean production where I owned every dimension: concept development, creative direction, crew hiring (film, SFX, post-production), equipment sourcing, casting, location, scheduling, insurance, budget management, and client communications through to final delivery.
CREATIVE
The concept draws from the paradox at the heart of a diamond — aesthetic exquisiteness and brute force, coexisting in a single stone. I wanted to tell that story as an abstraction: strength and beauty, man and woman, nature and man-made, elegance and power — expressed through the language of dance.
Working closely with the client to refine the concept and brand messaging, I developed the vision with a storyboard artist to translate the abstract into something tangible and presentable, ensuring full alignment before we ever stepped on set.
PLAN B (ON SPEED DIAL)
A two-day shoot with piles of real diamonds on set — strict security protocols, mandatory chaperones, and zero margin for error. When our lead ballerina sprained her ankle during warm-up on day one, I activated a contingency plan within minutes: arranged medical care, called in the understudy (yes, she was on speed dial), and reorganized the schedule without breaching security, losing time, or compromising the budget.
Immaculate planning. Excellent crew. On-time delivery.
STORYBOARD
BEHIND THE SCENES
CREDITS
High speed shot with Phantom Flex. Macro shot with Alexa Plus.
*View directors cut: https://vimeo.com/51342630
CLIENT: IGC Group
PRODUCER & DIRECTOR: Margot Roolant
DOP: Thomas Buelens
CAMERA CO.: BFC Rental / FxBox
SFX: sprl Olivier de Laveleye
1st AD: Tine Verbist 1st // AC: Arthur Anger
SOUND DESIGN: Jan Messiant
POST PRODUCTION: PixMix
BALLERINA: Lisa Van Den Broeck