THE PROJECT

Freedom Week, an initiative by the Friedrich Naumann Foundation for Freedom, was set to raise awareness for the 2.6 billion people who still live in conditions that are not free. The campaign was a call to their audience to join and spread the movement by motivating them to create videos of their own freedoms and tag with #ShowYourFreedom.

As Project Manager I oversaw all aspects of this campaign from the initiation, budgeting, payments, planning, design, execution, monitoring, controlling and closure of the project through daily communication and collaboration with the client and creative teams. 

DELIVERABLES

• Branding design
• Artworks: social media content, press release, and merchandise design 
• Series of videos 

BRANDING

SOCIAL MEDIA

FILMS

Click each image to see campaign films.