THE PROBLEM Each year, millions of dollars are lost as a result of NO SHOWS, i.e. persons who register for an event but then do not show up. A recurring problem that continues to rise…. A recent market study done with over 800 Event-Managers points out that in some sectors a No-show rate of 40 to 50 % for external events is considered as "normal". The NO-SHOW phenomenon results in a huge waste of effort, resources and food & drinks… while there are millions of people around us trying to survive with a minimum daily food ration. So it is time to react for our industry, and to assume our responsibility. Time to start increasing awareness of the invitees and attendees and let them take their responsibility to record. THE SOLUTION The Promise is a non-profit association and would like to mobilize the entire meeting and events industry to work together to make the "Spoil man" icon and introduce him as the ‘Icon’ against waste. We want to draw the attention and make people aware of their commitment as they sign-in and to encourage them to actually be present when they have registered and confirmed their attendance. Furthermore The Promise NPO wants to encourage the persons who enrol for an event and then do a ‘No-show’ to on the one hand change their behaviour but also motivate them to ‘donate’ the wasted amount of their no-show to a ‘good purpose’.